Monday, January 16, 2012

I am going to Las Vegas for 24 months

First and foremost, I want to clarify that I am not really going to Las Vegas for 24 months. The title of this blog post is referring to an internet meme which has been spreading on Facebook these few days. I got to know about this meme when a female friend of mine posted the following on her Facebook Wall (she apparently gotten it from someone else):
Okay pretty ladies, it's that time of year of breast Cancer Awareness!! Some of you may already seen this one, but I've not, hence am playing along. So we all remember last year's game of writing your bra color as your status? Or the way we like to have our handbag handy? Last year, so many people took part that it made national news and the constant updating of status reminded everyone why we're doing this and helped raise awareness!!! Do NOT tell any males what the statuses mean... ... keep them guessing!! And please copy and paste (in a message) this to all your female friends! The idea is to choose the month you were born and the day you were born. Pass this on to the GIRLS ONLY and lets see how far it reaches around. The last one about the bra went around all over the world.

Your status should say:

"I am going to ______________for___________ months."

The month you were born is where you are going and the day you were born should be for how many months you are going.

February-- London
April--Dominican Republic
June-- St. Petersburg
September--New York
November--Las Vegas

(I guess you all will know when's my birthday by now)

I do not who are the people behind this meme and what they actually aim to achieve with it. However, if this meme is aimed at spreading awareness about breast cancer, then I must say that, with all due respect, it is a ridiculous idea (or as The Noose will put it, stupiak idea)! So were telling the whole of Facebook your bra colour and where you like to put your handbag.

Firstly, this meme does not have any evident link to breast cancer. Hence, when those who do not know about the story behind the meme see status updates based on it, they are confused by them. Indeed, I have seen people responding to such status updates with questions asking why the "updater" is going away for so long or expressing envious feelings about the "updater" being able to go away for so long. In other words, instead of spreading awareness about breast cancer, this meme is spreading confusion.

And even if you know the story behind the meme, I reckon it still does not heighten awareness in you about breast cancer. How can it? It says nothing at all about breast cancer - nothing about the cause and symptoms of it nor how prevalent it is nor how to prevent it nor what means are there for early detection. Absolutely nothing.

In addition, as a guy, it seems most "reverse sexist" that this meme is apparently targeted only at the ladies. I cannot understand why this is so. Yes, breast cancer is still mainly a woman affliction but, if I am not wrong, men can also be stricken by breast cancer, although it is much rarer. However, this should not mean that men need not be aware about breast cancer. Although they may be less likely to get breast cancer, men are nonetheless surrounded by women who can be stricken by breast cancer - mothers, wives, sisters, daughters, friends and so on. Hence, I must say that to inject the element of sexual competition ("don't tell the guys") into this meme is perhaps most juvenile.

So if the people behind the meme are indeed aiming at spreading awareness about breast cancer, they have sadly come up with a failed idea. They did manage to come up with a successful meme though. But it is not one which is spreading awareness about breast cancer.

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