Make A Difference...

Excerpt from the "i'm" homepage:

"i’m is a new initiative from Windows Live Messenger™. Every time you start a conversation using i’m, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. We've set no cap on the amount we'll donate to each organization. The sky's the limit."

"So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, environmental degradation and animal protection. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation."

"There's no charge, so join now and put our money where your mouth is."

"We must be the change we wish to see" -- Mahatma Gandhi

"Great ambition and conquest without contribution are without significance" -- The Emperor's Club

P.S. 24/6/2007
I just realised that this initiative is only available to users of MSN Messenger in the U.S.; hopefully, they can extend the reach soon...